Think of search as a game. Yeah, Google did win. The question is - How Google won? Well, here is the answer. Instant search was created to give a better user experience. This did help them win our game.
Yahoo could have won. At one time Yahoo was king of search and Altavista was queen. That was in the 90's and now seems a million years ago. Yeah, I did say seems. Fast forward to now. Wait a minute "fast forward" sounds so 90's and then some. Like, a cassette tape, remember those funny little boxes from years ago? Well, that reminds me of Yahoo - a day late and a dollar short if you know what we mean.
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